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Celgene, the makers of Otezla, has teamed up with Olympic swimmer and author Dara Torres to raise awareness and inspire people living with psoriasis. We teamed up with their agency to build an online hub as the main driver of this social campaign spearheaded by a contest where users can submit inspirational photos or messages with a chance to win various prizes. Leveraging the powerful WordPress platform, transactional email services and custom analytics, we built an incredible user-friendly and intuitive CMS to manage user-generated content and the moderation protocol.